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How strong is your hotel's social media game? In 2020, over 3.6 billion people were using social media worldwide, projected to increase to almost 4.41 billion in 2025 says Statista, and a major focus is travel, especially as we've all been cooped up! Millennials, the world's largest generation with $200 billion in spending power according to Bloomberg, have ingrained social media habits, 97% will share travel experiences on social media, with 2 in 3 posting once a day while away (Condor). Unsurprisingly 70% of Millenials and Gen Z use Instagram as their source of travel inspiration (WTTC, 2021).
To get the pulse on what works and what's next in social media, we chatted with Christalena Vraila, Director of award-winning digital agency, Mr.Highline. Christalena shares the top five trends she sees taking shape in 2022 for hotels in the digital space.
Instagram Stories & Reels: Stories allow you to share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow. Reels are a new way to create and discover short, entertaining videos on Instagram. 94% of marketers say using this type of content has helped increase user understanding of a product or service.
Competitions: Competitions are a brilliant way to attract and engage audiences, grow awareness of a product or service and increase purchase intent from potential customers. They can also be used to build an email list, drive traffic to your website or simply reward your customers. It is a powerful tool that will allow you to see your reach levels and followers skyrocket.
Linkedin Polls: LinkedIn Polls can be very helpful in gathering data and feedback from your audience in order to support and update business practices and products. They are among the top Linkedin trends as they allow interactivity and build connections between the brand and its audience.
Design Personalisation: The main goal of personalized design is to make the user feel that the content was created especially for them and in this way to increase the conversation rate. Including personalized design in your content will help to improve your overall customer experience, creating brand loyalty and in turn an increase in revenue. An example could be by running a quiz or a poll on your story where you address the user directly, making it feel personal.
Animated Posts: An animation is a continuous series of still images that are displayed in a sequence, creating super eye-catching content with some movement. It is a great way to grab your audience's attention and stop them from swiping past your story. Definitely, a must when planning your digital marketing campaigns for 2022.
Christalena Vraila is the Director of Mr.Highline, an award-winning digital agency, based in London offering digital marketing and software development. The main services provided include social media management, email campaigns, mobile app design & development, and website design & development, and other software projects.