.png)
Sleep isn’t just about feeling refreshed—it’s big business. And trust us, our LinkedIn Live on the topic was anything but a snooze. From room design to product procurement, the science of sleep is reshaping hospitality in a major way, cultivating brand loyalty. In our first-ever LinkedIn Live, Hertelier explored the business of sleep and wellness with Amanda Al-Masri, Vice President of Wellness at Hilton, and Emilie Hoyt, CEO of LATHER. Hosted by Hertelier co-founders Emily Goldfischer and Nancy Mendelson, the discussion explored the key elements of a good night's rest and every touch point along the way.
Here are five key takeaways & science-backed sleep tips from the conversation.
1. Sleep is a Revenue Driver, Not Just a Perk
Gone are the days when a hotel bed was simply a place to crash. Today, guests expect high-quality sleep experiences, and they’re willing to pay for them. The rise of sleep-focused stays—whether it’s curated pillow menus, blackout technology, or personalized aromatherapy—proves that well-rested travelers are happier, more loyal, and more likely to return. Hilton has been a leader in enhancing sleep experiences, ensuring their properties prioritize rest as part of their overall wellness strategy.
Sleep Tip: Block out blue light at least an hour before bed. Whether at home or on the road, dimming artificial light and using a sleep mask can improve melatonin production and help you fall asleep faster.
2. Wellness Goes Beyond the Spa
Wellness is no longer confined to a hotel’s spa or fitness center. From circadian lighting to nutrition-conscious minibars, sleep and wellness are being woven into every aspect of the guest experience. Some brands are even partnering with sleep scientists to fine-tune environments that promote deeper rest. Scent, grooming, and cleaning products also play a significant role—LATHER’s calming fragrances, soothing bath products, and high-quality linens enhance relaxation and signal to guests that their well-being is a priority.
Sleep Tip: Bring a familiar scent with you when traveling. A soothing essential oil or pillow mist—like those from LATHER—can create a sense of comfort and signal to your brain that it’s time to wind down, even in a new environment.
3. Tech and Personalization Are Key
The future of sleep-friendly hospitality is deeply personal. Smart room technology that adapts to guest preferences—think temperature control, white noise, and customizable mattresses—is becoming a competitive advantage. The more seamless and intuitive the experience, the more it resonates with modern travelers. Additionally, incorporating signature scents and thoughtfully curated bath amenities from LATHER can transform a standard hotel stay into a truly immersive wellness experience.
Sleep Tip: If hotel room noise is an issue, use a white noise app or a small travel sound machine to mask disruptive sounds. Many Hilton properties are integrating smart sound solutions to enhance sleep environments.
4. Marketing the Sleep Experience Matters
A great sleep experience won’t drive bookings if guests don’t know about it. Storytelling is crucial—whether it’s showcasing high-thread-count bedding in marketing campaigns, promoting signature scents from LATHER that evoke relaxation, or leveraging guest testimonials about transformative sleep experiences. If you’ve got an incredible sleep offering, talk about it.
Sleep Tip: Skip the nightcap. While alcohol might help you relax, it can disrupt your sleep cycles and lead to poor-quality rest. Opt for a caffeine-free herbal tea instead to wind down naturally.
5. The Wellness Economy is Expanding—And Hotels Need to Keep Up
According to industry data, the global wellness tourism market is set to reach $1.3 trillion by 2025. Hotels that fail to invest in wellness-driven design and services risk losing out on a massive (and growing) revenue stream. Sleep is no longer an afterthought; it’s a selling point. Thoughtful touches like aromatherapy, gentle cleaning products from LATHER, and Hilton’s commitment to premium sleep environments are becoming must-haves for discerning travelers.
Sleep Tip: Stick to a routine—even while traveling. Going to bed and waking up at the same time each day helps regulate your circadian rhythm, making it easier to adjust to new time zones.
Want More? Listen to the Full Conversation
These takeaways are just the beginning! Our discussion was packed with expert insights, real-world case studies, and actionable strategies. Don’t miss out—catch the full episode now on LinkedIn and learn how to turn sleep into a business advantage.